Global consumer flexible packaging market up to $ 30 billion . With the globalization of production of consumer goods , the international packaging substrate supply is no longer a new concept , but the packaging and processing of the Group 's globalization is still a relatively new phenomenon .Ten years ago, some of the larger package processing group is attracted to invest in overseas markets , but apart from a few examples of several successful , these joint ventures are few commercial success . However, now the trend to invest in overseas markets has intensified, why not ?Many regions of the world market is in printing, composite processing , production base is too saturated, so the merger has become a common phenomenon. Small processors ( usually family ) to face higher investment costs , while the clamshell packaging larger processors also face increasing price pressure. Processors in order to survive deliberate attempt to reduce costs, some processors get some processing orders ( profits tend to be lower ) from a partner or corporate acquisitions overseas , and then get the domestic processing , while medium-sized and large flexible packaging group through the use of new technologies and look for fast-growing emerging markets to ensure its competitive position in the market .The global market in the soft pack polarization : large-scale, mature markets , such as North America , Western Europe and Japan ; smaller scale , the development of emerging markets such as India, China , Southeast Asia , Eastern Europe and South America markets. Although there are emerging flexible packaging market oversupply problems, but these emerging markets at a lower cost than the more mature markets of strong demand growth potential.Promote the growth of plastic packaging the emerging flexible packaging market factors are the following :International Investment Western consumer goods manufacturers have been established , such as some Western candy, snack foods and tobacco companies, has been investing in emerging markets ;Strong and competitive technology plus the development of new markets for industrial and commercial ;Consumer packaged goods is growing, especially processed convenience foods ;Disposable income of urban populations continue to increase ;End consumer products in the global market using standard packaging ;More efficient retail system gradually develop improved.If commercial success is a way to explore the rapidly growing emerging markets , another way is to ensure that technology leadership or guarantee consumer satisfaction. Both mature and emerging markets there is a new technology, but in mature markets processors by providing funding , training, and marketing skills to release more able to easily adopt new technologies . Global consumers may favor those in collaboration with Western Flexible Packaging Group / support / joint venture of their processors . Thus , in the emerging markets , a number of local companies have ambitious ongoing international cooperation, in order to ensure their competitiveness , actively seeking to increase international cooperation, and that the West has a unique technology and marketing tools for the industrial and commercial .In the next few years, the pressure in mature markets facing processors will continue to increase , in the face of shrinking profit margins as well as the European and U.S. markets become more and more rational. This pressure will lead to the closure of some factories , but also to promote processing companies to take measures to reduce excess capacity in the market . Some companies have taken measures more closely linked with the customer. By working with partners to improve service levels and comprehensive cost reduction. A typical example is often sent to the company's technical staff at the customer , providing customers plastic box design with technical support , procurement guidance and after-sales support. Processors but also the same way in cooperation with clear plastic packaging raw material suppliers. For example , ink production businesses send technical personnel to manage the supply of packaging and processing factories ink .For those who want to develop large-scale processing companies in emerging markets , the Southeast Asia and South America is now the most attractive markets. These plastic trays areas have a large population , rising disposable income. It is worth mentioning that there are India, China , Indonesia , Brazil and Argentina and other countries in the market. Some savvy emerging markets will become plastic packaging design more powerful, these companies are mainly development model to follow and learn from mature markets , in addition, these companies will increasingly seek less support from overseas markets:Techniques ( such as high-barrier coating technology ) have a competitive advantage ;Established supply partnerships with other processing companies ;Mergers ( especially with the neighboring country 's market mergers and mergers ) .Right business strategy depends on the company 's size, goals and attractiveness for partners .In plastic packaging box order to maintain their competitive position and to explore emerging markets , is being staged between the mature markets of the major processing companies a fierce battle , only to face the competition between them , but also from emerging markets face strong local , eager to seize more market competitors. In order to remain invincible in the future , packaging and processing company must know ourselves , based on information available to do resourcefulness and expand market share , as soon as possible to seize potential investment opportunities.

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