Anti-counterfeiting packaging technology is the aid package to prevent the circulation of goods and the transfer process was a conscious change and burglary techniques and methods fake. Cosmetics and cigarettes, alcoholic products similar, and both belong to the large volume , high-profit products to a bottle of Head & Shoulders shampoo , for example, genuine wholesale price of around 16 yuan , while the wholesale price is only 6 yuan counterfeit , so large profit margins , it attracted criminals who take risks , production of fake and shoddy goods . According to reports : daily cosmetics is second only to the extent of counterfeit tobacco products the most serious . Therefore, how to carry out these product counterfeiting packaging , it is very important.1 cosmetics packaging anti-counterfeiting technology statusCurrently an array of cosmetics on the market a wide range of packaging is also changing numerous. Packaging is one of the mainstream : Most cleansing products are plastic tube packaging, plastic shampoo products are used in the column packing , skin care products using glass -like plastic tube or plastic box packaging , there are some uses of plastic bags equipment, toothpaste products are used in composite materials generally tubular packaging, before large-scale use of aluminum packaging has been eliminated , outside these packages are generally also used once again packing cartons , soap products using cartons or plastic box.Regardless of its packaging , cosmetics packaging anti-counterfeiting are generally designed according to the following four areas: security printing materials , printing technology security, security printing inks , packaging design security .1 ) printing material anti-counterfeiting technologyIn recent years, materials technology and after some other technologies , has been greatly developed in terms of anti-counterfeiting packaging . Currently counterfeiting packaging materials used in cosmetics are: anti-counterfeit holographic paper , gold and silver cards, gold and silver laser jam. anti-counterfeit holographic transfer paperAlso known as holographic security vacuum metallized transfer paper transfer paper, it is pre- holographic information using compression molding process in a particular film , and aluminum vacuum , then the final transfer of the aluminum layer to the surface of the paper . Because holographic transfer paper ideal printability , plus a hologram on the paper has significant security features, so in the field of anti-counterfeiting packaging plays a huge role. In addition, holographic transfer paper free of plastic film, as an environmentally friendly fashion counterfeiting packaging materials widely used in the packaging of food, medicine , cosmetics , tobacco and the like. gold card , laser jamGold and silver card , laser jams are aluminum jam. Gold and silver cardboard , also known as gold and silver foil paper , aluminum foil layer is composed with paint ( or sprayed layer of aluminum or aluminum-coated PET film ) and jam composite. Smooth and shining surface of the paper , with a metallic sheen , mainly for cigarette , wine , cosmetics boxes of high-grade packaging. Also known as laser rainbow laser jam jam , only the image is clear and bright , colorful , even if it can not be printed on the cover of dark ink rainbow effect , through the end is very good. Because gold and silver cards, laser cardboard higher price, but it was like the surface of the paper is different from the general paper , plus special effects after printing , the packaging has some security role.2 ) anti-counterfeiting technology printing ink fluorescent ink . Corresponding fluorescent ink resin made ??by the fluorescent material is dissolved , the main ingredient is a fluorescent pigment , when external light is irradiated , the absorption of a certain form of energy is not converted into heat , direct excitation photons to visible light in the form of low energy is released , resulting in the phenomenon of fluorescence of different hues . Printed with fluorescent ink printed colorful decoration effect, in the visible and ultraviolet light , emit fluorescent sparkle . Fluorescent ink anti-counterfeiting packaging to own the best deployment of security , different formulations can be different fluorescent effect , generally difficult to carry out realistic control . sensitive security ink . Under heating , an ink color effects can occur called thermal security ink , the desired color temperature according to different color inks can be divided into hand- temperature and high-temperature color inks. The basic components of a heat-sensitive security ink color pigments , these pigments because of the color change occurs before and after different heat as a judgment whether the product is counterfeit trademark or a basis to identify not only convenient , but also very fast . photoexcitation color ink . Photoexcitation color ink is due to ultraviolet radiation and color, sunlight or UV radiation can range from colorless to blue, purple, yellow and other colors can also be from a mere mention of another color . Its color principle : when sunlight or ultraviolet light onto the ink , the ink of the photosensitive material is excited , the molecular structure is changed, resulting in a color change in appearance . When the external stimulus is removed , the photosensitive material in the ink back to the original molecule and the ground state , the ink and restore the original color. This ink is used in cosmetics packaging and printing security is very broad .3 ) printing process anti-counterfeiting technology matte printing. Matte printing is also known as imitation metal etching printing , it is with a shiny metal mirror substrate surface ( such as gold and silver cardboard ) , using a unique method of screen printing process . Matte printing ink formulations contain some particulate material is transferred when the printing with the ink particles to the substrate with , in the UV light radiation -cured to form a sand -like particles uneven , rough face of this light diffuse and specular substrate resulting material is not part of the printing ink constitute a strong light reflection gloss contrast , a stereoscopic effect can be obtained in relief . Limited production of sapphire from Shenzhen Li Xue Sedum part of the packaging of cosmetics on the use of technology in the Gold matte paper , the packaging explicit noble and dignified, with good results. microfilm printing. Microprint refers to a portion of the text printed to the naked eye like the tiny ordinary printing a broken line or a solid line pattern , with a magnifying glass or a microscope, can be seen microfilm text , code or image . As the fine print microfilm strokes , only the strict control of film production, proofing and printing plates , printing process and other processes , in order to make microfilm is true not paste text . Microfilm printing is mainly used for commercial printing bills in recent years in the pharmaceutical and cosmetic packaging has also been widely used. Currently on the market is selling the product in addition to mites JIUXIN Group on the use of such anti-counterfeiting technology .4 ) anti-counterfeiting technology packaging design logo laser anti-counterfeit hologram logoLaser hologram using laser interferometry principle , the use of spatial frequency coding method made ??of laser hologram image not only realistic , showing multiple levels in the space , the decomposition of a variety of colorful brilliant color , the color can also be based on change the viewing angle changes , the information content is very high , innovative emerging dynamic holographic technology, dot holographic technology, stealth encryption technology to make holographic anti-counterfeiting technology has the characteristics of first-line and second-line anti-counterfeiting security has become the most widely used anti-counterfeiting capabilities most one of the strong anti-counterfeiting technology . Currently, the market cosmetics packaging used mostly tamper laser holographic anti-counterfeit labels , generally this logo affixed to the packaging of cosmetics or opening and closing the front office, when consumers buy peeled logo hologram Jibei destruction, the reuse of identification is not possible , so that it has a better effect of security . Guangzhou Institute of Chemical beneficial skin fragrant incense series produced beneficial skin cosmetics on the use of such anti-counterfeiting technology . Coding securityCoding technology is a liquid ink through a very small nozzle onto the substrate , and to achieve a non- contact manner by the production, by most of the computer-controlled printing . Food, beverages, pharmaceuticals , tobacco , cosmetics and other industries are suitable for use Coding printing technology , the production date , batch number and other information on the product packaging printing , printing by adjusting the position of security . If I use the security ink Coding can receive better security results . Coding of the printing font size and shape can be achieved by computer code can also be formed of a random data set , the data set size and shape corresponding to the printing font , orientation tips can be formed . telephone code to identify securityTelephone code anti-counterfeiting technology is a package of information network security packaging technology, is one of the most beneficial to consumers to identify a counterfeit technology. Its basic principle clear plastic box is the trademark for each product plus a password, a matter of a code must not re-code the same product , but also printed on the label inquiries telephone number that consumers anytime , just dial telephone inquiries , according to packaging company the tone enter the product code , you can know the authenticity of products, manufacturers have been required to pay the phone bill . Because counterfeiters counterfeit products can not be sent to the security center encoded files stored in the database , so this technique has unforgeable . This anti-counterfeiting technology in cosmetic packaging There are two main ways : scratch-type paper-based and laser hologram scratch-type . barcode recognition securityBar code is a set of different widths , different reflectivity of the bars and spaces , by a combination of encoding , a set of symbols used to represent the data . Currently there is no bar code on the commodity markets are not in circulation. Barcode product itself does not have security capabilities , it is just a commodity code , in order to take advantage of the efficient management of commodity computer design. If you choose to print a specific location, select a special inks, special printing method of choice , using a special encryption method allows the orientation of the bar code with multiple functions . The average consumer is difficult to identify the bar code , only to find technical supervision departments to determine , so it is a second-line anti-counterfeiting technology .Development of two cosmetics packaging anti-counterfeiting technologyIn the application plastics products of cosmetics packaging anti-counterfeiting technology , although many, but its security is not ideal . Because of these packaging anti-counterfeiting technology and some consumers to identify, for example, commonly used in cosmetics packaging barcode anti-counterfeit technology , Coding , and only technical supervision departments in order to determine its authenticity. There are a number of no help security role , a number of manufacturers to produce counterfeit labels personal interests to sell these to identify those counterfeiters , resulting in ineffective anti-counterfeit labels , anti-counterfeit labels can not counterfeit . In some cosmetics packaging , single use of anti-counterfeiting technologies , such as the large number of seized counterfeit Kunming , Guangzhou Procter & Gamble production Rejoice, Head & Shoulders, Pantene shampoo and other series , only the bottom of the bottle and barcode security production date and batch Coding security, anti-counterfeiting technology both consumers generally difficult to identify , when consumers buy not verify the authenticity, so many consumers deceived. For security packaging cosmetics , I propose the following :1 ) deep research on creativity and developing packaging structures that mimic the degree increasingly difficult to identify more and clear plastic packaging more simple. For example: a plastic bottle or glass -like cosmetics formula should learn broken bottles or beverage cans disposable packaging , after opening the product can not be restored to their original bottle , the packaging can not be reused , to prevent the counterfeiters through recycling packaging fake way. Also available from the unique and innovative packaging design view, these products are designed to be shaped packaging, general packaging design of these shaped design does not meet the requirements of the economy , mold making is difficult and requires high processing technology , packaging structural design very complex, so much so that the cost increase also increases the difficulty of imitation , so that those who make unprofitable in risky situations , so as to stop the counterfeiting of behavior , although improved cost producers , but ultimately the economy benefits compared with the results of the prevalence of counterfeit , or greatly increased .2 ) emphasis on anti-counterfeiting packaging can be identified, although some cosmetics packaging anti-counterfeiting packaging technology is also used , but these technologies ordinary consumer is difficult to identify , so not only will not achieve real security role , the manufacturers are also worth the candle. In the development of new anti-counterfeiting technology , in addition to the importance of improving anti-counterfeiting technology in the difficulty of counterfeiting outside , but also attach importance to this new anti-counterfeiting technology in promoting plastic case the use of the effect , if consumers can vac tray not identify, then this new security technology can be said to be invalid .3 ) When performing printing packaging printing , to strictly control from the selected original, film making, plate making, printing and the whole process , the use of advanced printing equipment, printing high-quality packaging printing , making it difficult to make out fake .4 ) the current anti-counterfeiting packaging technologies are best tobacco packaging , which is at the forefront of integrated security , cosmetics packaging should learn tobacco packaging, the combination of a variety of anti-counterfeiting packaging technologies used interchangeably , in order to increase the difficulty of counterfeit and fake so easy toRecognition and acceptance by consumers of frontline security and anti-counterfeiting packaging technologies to the identification and recognition of complex relatively slow second-line anti-counterfeiting packaging technologies are combined to form a combination of anti-counterfeiting .5 ) At the same time , we must continue the research and development of new materials, new technologies and new processes, new equipment , manufacturers have to make reasonable investments according to their needs , proper design and use of anti-counterfeiting packaging technologies enable the identification of goods anti-counterfeiting packaging simplification , authoritative and accurate detection technology , but also has high security. In addition to the anti-counterfeiting packaging of goods adequate publicity to enable consumers to identify the authenticity of the correct way to master , so deeply rooted anti-counterfeiting technology .With the development of science and technology, can not in any kind of permanent security anti-counterfeiting technology , we can only continue to update the anti-counterfeiting technology to improve the safety and reliability of the product packaging anti-counterfeiting , anti-counterfeiting packaging technologies to enable integration, scientific, combined with the packaging more perfect in the direction of development , security and contradictions in the security system of pseudo- opposition in the end.

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