First, the package design is the first crystallization of teamworkToday, packaging design , marketing strategy and more attention from its own , this is a comprehensive high intelligence services. It is not alone a job , but more a result of other sector involvement and integration , business is more like a partner plastics products , a packaging design project requires multiple people collaborate to complete , and businesses need to communicate , communicate , need to be responsible for the production and sales people work closely with each other . For major projects, should also include market research , consultants and other professionals to intervene. In short , a good design is best embodied group collaboration. Cooperate more closely , products dominate clear plastic box the market , get a good grasp of the sales will be.Second, the packaging design is the art of door positioningFor package designs, find the right design direction , more than anything else . Customers to do a design , often for a variety of reasons. Sometimes in order to launch a new product , sometimes to the original product upgrading and improvement of their products , regardless of the design of how the motivation to fully understand the needs of consumers is essential , which requires the design of this project team , have some knowledge of the market , such as : Customer launched a new product , it is necessary to study what plastic case its target market , how to formulate a targeted consumer group corresponding design ; If it is a new product upgrading, then the What are the advantages of the original brand packaging needs to inherit ; If the product redesign , which is still to develop new markets in order to reverse the situation increasingly declining sales , how to sell their products like , what the pros and cons of existing designs What are the strengths and weaknesses need to learn . In short , the more customers understand the situation fully , more accurate positioning for practice , the better the final design .Third, the packaging design quality to fit whichever market" America " is not the only criterion to measure the excellent packaging , high-grade materials and can not decide whether or not the design quality, gorgeous coat wrapped in goods that are not fit him , too much publicity package value , often can not be recognized by consumers , the same quality products , poor packaging and can not achieve the desired effect on the market . Only according to the different stages, different locations , different ages, levels of consumer groups , has made ??targeted sales packaging, packaging design is excellent . Therefore, the evaluation of a package is good or bad , should be objectively evaluated the suitability of the product should be its subject, can not put aside their personal state of the market entirely aesthetic to decide.Fourth, packaging design should have a unique personality traits, in order to better meet consumerIn addition to packaging design promotional indispensable functions, demonstrate character traits of its own , it is to be involved in the field of modern packaging design , different consumers have different personalities , with a goal of a personalized color packaging easier to meet consumer demand, but also easier to communicate and interact with consumers , and this is an important issue ignored by modern packaging design is not available .Fifth, packaging design and more like a social science clear plastic packaging , it is a combination of rational and emotionalBecause of the increasing development of the domestic packaging design , or a subjective awareness of a person alone to decide its final form , is unlikely to have good packaging design. In reality designers often easy to fall into a state of feel-good , it is difficult to extricate themselves , the nature of their products with customers think what is good , what want performance , there is no real difference. Through accurate positioning of the target market , competitors accurate positioning, their accurate positioning, vac tray packaging itself, form, color , status, display shelves , promotional , etc. will be very natural , rational determined, the target market would be relatively easy to reach .Sixth, the packaging design is integrated with a strategic design featuresOn the publicity associated with environmental packaging design , packaging design is not independent, the product itself is fundamental, packaging center , supplemented by a variety of appropriate advertising and promotional tools to achieve the image of unity , a significant effect of sex . For package designs, but also reflects the requirements of the corresponding entire project plan, the ultimate goal of product advertising , language on the packaging , slogan with big sales promotion , product promotion is consistent with the business strategy .Seven, packaging design to convey the message must be fast , it should have a good expression of the theme of the uniqueness of theSome topics tend to show too much packaging , thereby weakening the attractiveness of the packaging itself . When you are looking at the range of goods , your gaze on each product residence time is very short , so packaging company the packaging design in the information must be conveyed directly , preferably unique, intuitive , and it should have a clear clear feature , allowing customers to use the product at a glance. This requires the designer on the basic skills of graphic design - the application of pattern and color , the right to grasp the rhythm , the choice of materials , or the display of goods , etc., have specific understanding and grasp, and strive to make each design are economic practical.Eight , packaging design is constantly reviewing seek to improve the development and maturation ofA product 's packaging design is often not a single -stage design , many of which are need time to develop , improve and to mature. Therefore, the relevant personnel to regularly review their performance in the market , re- positioning , constant comparison, adjusted to become a mature and stable product . So good packaging design is a long-term care and maintenance work

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