First, the status of the development of cosmetics packaging1 package suitability classificationWith the development of packaging materials and packaging technology, packaging company the modern form of packaging beauty products more and more , and beautifully decorated . Generally speaking, there are the following types of packaging .1 ) solid packing . There are eyebrow pencil , lip liner , powder and so on. Such relatively simple packaging supplies .2 ) solid particles ( powder ) packing . There are foundation, powder , etc., often used mainly in packaging cartons, composite tray ( use more cylindrical drum ) , glass bottles, metal boxes, plastic boxes , plastic bottles, composite film bags.3 ) liquid , lotion and cream packing . In all cosmetics , the largest number of such species and most of the skin care cosmetics are liquid , lotion or cream and other forms exist. Packaging are: a variety of shapes and sizes of plastic bottles, glass bottles , composite film bags. For these various packaging forms, usually with color carton compatible way , and together constitute the sale of cosmetics carton packaging to improve the cosmetic grade. 4 ) spray packaging. Spray package with accurate, effective , simple and sanitation , on-demand access to quantitative advantages . Such as hair mousse , perfume.2 . Development of the characteristics of modern cosmetic packagingThroughout the above, combined with the development trend of cosmetics and packaging , cosmetics packaging in modern choice of packaging materials and containers , packaging containers and packaging container structural design and other aspects of interior design , has the following characteristics :1 ) the scope of application of plastics and composite materials increases, the plastic bottle design tends to be diversified. Limited use of glass bottles .2 ) packaging containers diversification ( to meet different levels of consumption ) .3 ) packaging design series. Packing more and meet the needs of individual development.4 ) Some spray packaging supplies packaging to facilitate consumer use .Second, carton packaging applicationsPaper packaging structure of modern goods plastics products , the free styling gel tray structure more and more popular in the automatic molding process, a considerable number of free plastic folding carton structure began to gradually replace the traditional structure of adhesive paper box .Because many kinds of cosmetics , makeup supplies only the following example, a brief description of the structural characteristics and application part of the tray.1 ) single carton folding cartons wrapped on both sidesThis tray is decorated to match the surface of the tray vac tray -based modeling , modeling changes in the carton with the product design in order to highlight the need to actually use the feature is commonly used to package cosmetics makeup varieties , such as: powder plastic case , eye shadow boxes, makeup boxes. single bottle compartment with folding cartonsThis is the gift of a soap attaching a perfume gift boxes, this paper carton consuming more, but one of the compartment structure can play a better cushioning effect , can effectively protect the goods, and the contents can not see the surface of the packaging size , more suitable packaging for cosmetics . It should be noted that the structure must use good elasticity carton cardboard production. cross -type folding carton sealingThis is clear plastic box Japan's Shiseido cosmetics fragrances used a folding carton packaging . Design direction is on display in the window after opening the main purpose of the display of goods can be better . Packaging is also printed on fine interior design to accommodate the packaging perfume containers. After carton sealing needs to be suitable for the transport and sale , is a typical display of transport dual tray.2 ) Combination PackagePackaging is a branch of the series combination package , also known as a collection of packaging. Is the same brand, different sets of functions performed cosmetic packaging serialization to facilitate consumers to buy , while the overall price is lower than the total price of purchased separately . For example, a series of cosmetic brands , including cleanser , moisturizer , eye cream, lipstick , etc., to keep the overall design style, using larger containers , will be a collection of their packaging, as a sales unit overall sales . cosmetic packaging boxesPowder, cream, lipstick and other cosmetics uses noble gift packaging kits can improve the quality and sales force precious commodity . Combined with successful interior design matched to enhance its visual impact, even the packaging is a good choice. Among the more typical folding cartons, the structure of sub-grid design can be flexibly adjusted according to the number and shape of the contents thereof. 4Ö§group folding cartonsThis structure is mainly used for cosmetics wholesale carton collection of packaging. Can also be applied as a complete packing or increase after a decorative auxiliary structure , such as lipstick , nail varnish or a different perfume scent combination of different colors like sales, clear plastic packaging usually , the structure of formula tray is mounted fixed type paste . Many variations . Depending on the structural requirements , the sealing structure of the carton may be varied , with the request to save the cardboard may be possible to design a tray plate forming structure.Various shaped cosmetic packaging carton just a few examples of applications , in addition to these structural rectangular appearance , gift packaging for cosmetics discussed above gradually emerge.The line of intersection of the curved plate disc tray , the top line of intersection of the concave surface to increase ( instead of the conventional plate for double curved line of intersection ) . The structure is very suitable for those with a towering visual effects cover special packaging , such as cosmetics or liquid packaging gifts , such as perfume .Wedge-shaped concave bottom of the box / Keystone alcove shake cover. This structure shows the disc tray design and reasonable structure design, manufacturing and sales in its internal practices , the development of the broad range , on the surface , the structure is completely different from the traditional single- wall rectangular folding angle the disc tray , it is placed a disc shape and the other telescopic folding carton with the same angle . It can fit a conventional rectangular enclosure for easy transport. Can be used to package cosmetics makeup varieties , such as: powder, eye shadow box , dressing and so on. In the tubular carton structure , there are also some of the more innovative and unique shaped tray. This is the window of the tube -like distortion boxes, expanded view of the structure of the carton does not seem any different places, but in its four main panel of four lines of action but can carton after molding become a unique design . This shape perfume packaging for gifts with excellent presentation impact.Third, modern packaging and cosmetic packaging strategyPackaging plays in the commodity economy with a particular role , immaterial , metaphysical , Emmanuel colorful show in circulation , adding to the daily life of a road landscape. China's high-end cosmetics market mostly dominated by international brands , Chinese local brands can only struggle on the middle market . Considerations which causes defects on the package design is evident . Most international brands in packaging design developed their own traditions , whether it is the shape or color , have formed a complete set of patterns , while domestic product packaging design randomness great, even with the individual producer or designer changing preferences , lack of coherence between the products . From the current situation , the main beauty products to cosmetics packaging should reflect both the fusion of fashion and technology, but also a great challenge to the designers .

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