The pursuit of vac tray quality cosmetics packaging designIn people's daily lives is becoming essential for cosmetic skin care products, cosmetics clear plastic box in the beautification of life while also forming a significant opportunity to ignore consumer market. Endless variety of skin care philosophy , various brands of packaged contests , dazzling. Many products are not only sold efficacy , but the sale of fashion and culture.Cosmetics " fashion " and " cultural " is usually what we call taste. Cosmetic grade how to reflect , in addition to advertising and product display counters and other aspects of the product , the packaging is an important part. Decent package can not only directly stimulate consumers' senses, but also the brand 's taste reflected most vividly. So the package as a product of "coat" , not only have full bloom , protection products , you must also have to attract buyers , guide the use of consumption.The role of cosmetics great psychological value , the same lipstick around a 4g , Shiseido , CD, Lancome , Givenchy and other prices up to a few hundred dollars , while the price of domestic brands of lipstick generally only tens of dollars or even lower, in the product composition similar case , why would such a disparity ? which would cover the appearance of the product itself clear plastic packaging , the potential packaging company for packaging, brand name , corporate image brings psychological value .Cosmetics companies advertising costs generally account for 10% -20 % of sales , some as high as 30%, but its manufacturers can not advertise every product . From the point of view of consumer psychology , the first to arouse the attention of consumers , and thus lead to the desire of consumers to buy. That in itself caused only cosmetic attention of consumers, after a series of actions will occur . According to the research activities of the human eye shows that people of color fastest response . Packaging has the strength may vary depending on how to reconcile the color contrast, so lively and eye-catching in the store , buy a home rather than a soft glare . When consumers are attracted to its advertising cosmetic display rack stop and linger before the time the packaging or the product itself does not cause terminal image if its interests , its packaging design is a failure.Consumers because of their age , gender , occupation, education , economic level , such as differences in mental activity and the role of their shopping is also different . Such as: mature consumers , wage earners , housewives , income much more for the realistic type ; youth , intelligentsia , the economy is better for the United States were mostly type ; collar , extroverts and more attention to " outstanding ." Therefore, we should choose a different package design strategies based on product positioning of the target consumer group .Now, cosmetics packaging business marketing strategy commonly used are the following : First Series packaging. In the production of the same product or brand , using the same pattern, color , in order to remind the customer , which is the brand family . This packaging currently very universal. For example , the Hong Kong Pang Pap cosmetics company produced series of biochemical plants natural to reflect its return to nature theme , it uses a series of light green packaging, including pale green frosted glass bottle and hose the same color , gives a fresh vision effect. The second is a combination of packaging. That is related to the use of the product in one large box or bag while sales . For example : Many kits on the effectiveness of products including cleanser, massage cream , facial mask, nutrition, water , cream , etc., so that the benefits that facilitate the customer's purchase , but also more affordable than plastic case a single product . Third, multi-purpose package . That product after use , do not discard the packaging , make it easy to use . For example , a few pieces of toothbrush in the toothbrush holder , soap on the soap box. plastics products Toothbrush holder , soap boxes can be reused. Currently, there are bonus materials commonly used packaging, touting packaging , positioning and packaging.From the packaging point of view of color and form , the triangle is yellow and attract attention , but that does not mean people will like it. Customers to the store or supermarket will see many catches the attention of the packaging are printed on " the latest formula ," or " buy a few to send a few ," In fact, these words are not part of the basic package of this product in the industry called "abnormal movement " , the purpose is for consumers to purchase the reference to stimulate consumer desire to buy .In modern cosmetics marketing behavior , cosmetics packaging is its silent advertising , can play " Stones from other hills may serve to polish jade " effect.

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